What are thought Leaders?
Leaders are individuals who are able to listen well, communicate effectively, look forward, manage their team well and so on. Leaders are individuals who are knowledgeable enough to be able to meet demands and unexpected situations head on in any situation.
However thought leaders are individuals who possesses the right kind of knowledge to advance new thinking and inspire others as well enhance what needs to be achieved.
Attaining the title of “Thought leader” is an elusive goal that many business leaders and experts continuously chase after.
Thought leaders strive for both for positive change and the advancement of the well-being of their team. They look not only to achieve their own goals but the aspirations of their team as a whole and individually as well to ensure the motivations of the whole team are aligned to create a well-oiled, fully functioning steam engine.
Their ultimate aim has to be about improving the human condition. So their leadership ideologies and methodologies are unconventional and underpinned by a sense of curiosity and innovation that seeks to surpass boundaries and exceed expectations.
How does Thought Leadership work in business?
A thought leader in a business context would be someone who immerses themselves thoroughly in knowledge of their particular craft and is constantly finding new ways to contribute productively to their industries. They are also constantly sharing these new insights and perspectives on their businesses and directional trends of an industry as a whole. They understand deeply how both their industries and competitors’ function and use that knowledge to create innovative strategies to grow businesses and organizations.
The main goal of thought leadership usually, is to become recognized as an expert and used as a go-to resource in your field. To become a thought leader, one might create and promote educational, helpful content and become active in the industry community, particularly on social sites. Thought leaders are active on social media sharing their insights and creating engaging content for their followers that helps them earn valuable credibility that helps foster better relationships with their clients and other businesses.
Business leaders are constantly looking for new content from thought leaders that can help them improve their business decisions and capabilities. Even business leaders such as Warren Buffet, who is arguably a thought leader himself, spends a considerable amount of time reading content to improve his knowledge. He himself stated that he reads over 1000 pages of content every day, most of which comes from thought leaders. This is to show that thought leaders are valuable even to the most successful of corporate beings.
According to research from GRIST, over 84% of FTSE 350 executives believe thought leadership contributes to the performance of their role. Another 66% of business executive surveyed stated that they actively seek out Thought Leadership material to help them stay ahead of emerging trends and formulate better strategies.
The Importance Of Thought Leadership In business
- Thought leadership can allow a business to overcome traps associated with complacency It can be used to identify what problems a business is solving both for it’s customers and employees, and supply-chain partners. Furthermore how to address those problems in a way that is creative and non-destructive. Thought leaders in a business are aware of the problems other businesses in the industry are facing and can assist in helping a corporation avoid those same pitfalls.
- Thought leaders can help establish Best practices. Best practices are a set of guidelines, ethics or ideas that represent the most efficient or prudent course of action, in a given business situation. Best practices serve s a frame work for a business to follow in any given situation. Thus for a business to properly establish its own best practices it would need to have individuals who are constantly analyzing better ways of executing business functions and goals. Innovative best practices can also foster better clientele relationships by improving service delivery and product design
- Thought leaders can foster Innovative breakthroughs. Innovative breakthroughs are the vents or decisions that made your organization stronger and allowed to better serve your clientele. These could involve the implementation of new technologies or new investments opportunities that where taken advantage of. Thought leaders create breakthroughs by constantly thinking about how to move the business forward and implement new strategies. An innovative breakthrough however doesn’t have to be on as large a scale as those observed from innovators like FANG (Facebook,Apple,Netflix,Google), as long as it brought recognizable productive change to your business. Thought leadership broadens both you and your clients horizons through innovation that allows you to take advantage of probable opportunities arising from your unique relationship that can help you stand out from the crowd, which is very important in today’s fast paced world where more and more companies are entering the market scene every day.
SOME Examples of thought leaders
- Jack Kennedy who became a thought leader in 1960 when he said that humans could walk on the moon in the next ten years. It happened, and to make it happen American educators adjusted course, new industries were born and millions of people followed the course set by a focused space program.
- Steve Jobs and Bill Gates were both thought leaders, even though they were rivals whose thinking simultaneously took personal computing into two divergent courses. One believed in a closed computer system and the other believed open was better. In the end history may show they both were right. Millions have followed them both. The world depends and enjoys the work of both.
- Susan Cain who is my personal favorite from this list, is the author of Quiet: The Power of Introverts in A World That Can’t Stop Talking. I can personally attest to her book having made such a large impact in my life as an introvert who had trouble navigating a world that seems like it was crafted just for extroverts to thrive in. Her book helped me and many other introverts around the world find their inner strength. She uses science and the power of words to change the way the world views introverts, and more importantly, how introverts view themselves. Despite her “quiet nature”, she’s given hundreds of TED talks and has even had the honor of having Bill Gates describe her TED talk as one of his personal favorites. Even though she never set out to start a revolution, she created one simply by sharing the thoughts many introverts have been feeling their whole lives and giving a voice to it.
Thought leadership broadens both you and your clients horizons through innovation that allows you to take advantage of probable opportunities arising from your unique relationship that can help you stand out from the crowd, which is very important in today’s fast paced world where more and more companies are entering the market scene every day.
One thing to take away though is that it is not about how much you know, but how you are able to effectively put that knowledge to good use. It is important to note how you use that knowledge to establish more trust with your customers, and foster collaboration to add more value to your industry.
What do you think about Thought Leadership and how it can be used to improve businesses? Comment and share your opinions below💭👁🗨